Executive. Culture Strategist. Mom on a Mission.
Tracey Keele
Co-Founder & Chief Executive Officer
With nearly 30 years of experience helping complex organizations thrive, Tracey brings deep expertise in human-centered design, organizational culture, and building environments where people flourish. After navigating the emotional journey of finding the right support for her own daughter, Tracey co-founded Bud & Bloom to create the kind of care she wished existed—personalized, empowering, and rooted in real partnership.
Professor. Problem Solver. Parent with purpose.
Luke Keele
Co-Founder & Chief Researcher
As a Professor of Applied Statistics at the University of Pennsylvania, Luke brings deep expertise in data, evaluation, and evidence-based design. When his own family faced challenges navigating neurodivergent care, he applied his research skills to find meaningful solutions. Now, he’s helping build Bud & Bloom to close the gap for families like his—so every child and caregiver can get the experienced support they need.
Care Strategist. Child Advocate. Family Ally.
Megan Lawrence
Co-Founder & Chief Program Officer
Megan is a licensed social worker and program designer with deep experience supporting children with autism, ADHD, anxiety, mood disorders, and more. At Bud & Bloom, she leads the family care experience—partnering with caregivers and clinical teams to create personalized plans that help children and families thrive together.