Executive. Culture Strategist. Mom on a Mission.

Tracey Keele
Co-Founder & Chief Executive Officer

With nearly 30 years of experience helping complex organizations thrive, Tracey brings deep expertise in human-centered design, organizational culture, and building environments where people flourish. After navigating the emotional journey of finding the right support for her own daughter, Tracey co-founded Bud & Bloom to create the kind of care she wished existed—personalized, empowering, and rooted in real partnership.